DETERMINING FACTORS FOR REPURCHASING IN ONLINE SHOP IN MEDAN CITY COMMUNITY
DOI:
https://doi.org/10.29103/icofeb.v2i-.1077Keywords:
Free Shipping, Consumer Satisfaction, Product Quality, Online StoreAbstract
The purpose of this study is to find out the factors that influence consumers to make repurchases in online stores. The problem that often occurs is that consumers feel dissatisfied with what they buy at online stores because of products not by the price, and expensive shipping costs. The research was conducted on the people of Medan City who often shop online to meet their needs as many as 100 respondents with accidental sampling techniques. This research method uses a quantitative method with a research method using PLS application path analysis. The test results were obtained partially from product quality on the effect on repurchase, product quality on repurchase mediated by satisfaction, and price on repurchase mediated by consumer satisfaction. Satisfaction provides a strong relationship with the indirect influence on repurchases in online stores in the Medan City Community.
References
Alalwan, Ali Abdallah, Nripendra P. Rana, Yogesh K. Dwivedi, and Raed Algharabat. 2017. “Social Media in Marketing: A Review and Analysis of the Existing Literature.” Telematics and Informatics 34 (7): 1177–90. https://doi.org/10.1016/j.tele.2017.05.008.
Alves, Helena;, Cristina; Fernandes, and Mario Raposo. 2016. “Social Media Marketing: A Literature Review and Implications.” Psychology & Marketing 30 (6): 1029–38. https://doi.org/10.1002/mar.
Ananda, Artha Sejati, Ángel Hernández-García, and Lucio Lamberti. 2016. “N-REL: A Comprehensive Framework of Social Media Marketing Strategic Actions for Marketing Organizations.” Journal of Innovation and Knowledge 1 (3): 170–80. https://doi.org/10.1016/j.jik.2016.01.003.
Appel, Gil, Lauren Grewal, Rhonda Hadi, and Andrew T. Stephen. 2020. “The Future of Social Media in Marketing.” Journal of the Academy of Marketing Science 48 (1): 79–95. https://doi.org/10.1007/s11747-019-00695-1.
Arora, Anshu Saxena, and Saidat Abidemi Sanni. 2019. “Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions.” Journal of Promotion Management 25 (4): 476–99. https://doi.org/10.1080/10496491.2018.1448322.
Ashley, Christy; and Tracy Tuten. 2015. “Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement.” Psychology & Marketing 30 (6): 461–69. https://doi.org/10.1002/mar.
Astuti, Rini, Isna Ardila, and Rodhitur Rahman Lubis. 2021. “Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse.” Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) 2 (2): 204–19.
Databoks. 2024. “Data Penggunaan Media Sosial Di Indonesia Tahun 2024.”
Daulay, Raihanah, and Susi Handayani. 2021. “Pengaruh Gaya Hidup Dan Kepribadian Terhadap Minat Belanja Online Melalui Aplikasi Lazada,” 475–83.
Daulay, Raihanah, Susi Handayani, and Ika Purnama Ningsih. 2021. “Pengaruh Kualitas Produk, Harga, Store Atmosphere Dan Sales Promotion Terhadap Impulse Buying Konsumen Department Store Di Kota Medan.” Prosiding Konferensi Nasional Ekonomi Manajemen Dan Akuntansi (KNEMA) 1: 1–14.
Daulay, Raihanah, and Asmawita A Manaf. 2017. Strategi Dan Workshop Kewirausahaan. Medan: Lembaga penelitian dan Penulisan Ilmiah AQLI.
Fahmi, Muhammad, Muhammad Arif, Salman Farisi, and Nadia Ika Purnama. 2020. “Peran Brand Image Dalam Memediasi Pengaruh Social Media Marketing Terhadap Repeat Purchase Pada Fast-Food Restaurant Di Kota Medan.” Jurnal Samudra Ekonomi Dan Bisnis 11 (1): 53–68.
Farisi, Salman, and Qahfi Romula Siregar. 2020. “Pengaruh Harga Dan Promosi Terhadap Loyalitas Pelanggan Pengguna Jasa Transportasi Online Di Kota Medan.” Maneggio: Jurnal Ilmiah Magister Manajemen 3 (1): 148–59.
Gultom, Dedek Kurniawan, Delyana Rahmawany Pulungan, and Salman Farisi. 2019. “Pembinaan Dan Pendampingan Internet Marketing Guna Peningkatan Daya Saing Pada Usaha Mikro Handycraft Di Kota Medan.” JPM (Jurnal Pemberdayaan Masyarakat) 4 (1): 339–47.
Joel, Greg, James D D Massie, and Jantje L Sepang. 2014. “Pengaruh Motivasi, Persepsi Harga, Dan Kualitas Produk Terhadap Minat Beli Konsumen Sepeda Motor Matic Merek Yamaha Mio Di Kota Manado.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 2 (3).
Jufrizen, Jufrizen, Raihanah Daulay, Maya Sari, and Muhammad Irfan Nasution. 2020. “Model Empiris Peningkatan Kepuasan Dan Niat Beli Konsumen Dalam Pemilihan Online Shop Instagram.” Mix Jurnal Ilmiah Manajemen 10 (2): 249. https://doi.org/10.22441/mix.2020.v10i2.008.
Ki, Chung Wha ‘Chloe,’ Leslie M. Cuevas, Sze Man Chong, and Heejin Lim. 2020. “Influencer Marketing: Social Media Influencers as Human Brands Attaching to Followers and Yielding Positive Marketing Results by Fulfilling Needs.” Journal of Retailing and Consumer Services 55 (January): 102133. https://doi.org/10.1016/j.jretconser.2020.102133.
Kotler, Philip, and Kevin Lane Keller. 2014. Manajemen Pemasaran. Edisi 13. Jakarta: Erlangga.
Nasution, Asrizal Efendy, and Muhammad Taufik Lesmana. 2018. “Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Alfamart Di Kota Medan).” In Prosiding Seminar Nasional Vokasi Indonesia, 1:83–88.
Nasution, Muhammad Irfan, Muhammad Fahmi, Jufrizen Jufrizen, Muslih Muslih, and Muhammad Andi Prayogi. 2020. “The Quality of Small and Medium Enterprises Performance Using the Structural Equation Model-Part Least Square (SEM-PLS).” Journal of Physics: Conference Series 1477 (2020): 1–7. https://doi.org/10.1088/1742-6596/1477/5/052052.
Prahiawan, Wawan, and Nopiyana Simbolon. 2014. “Pengaruh Motivasi Intrinsik Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Intimas Lestari Nusantara.” Jurnal Ekonomi 5 (1): 35–41.
Sarstedt, Marko, Christian M Ringle, and Joseph F Hair. 2020. Handbook of Market Research. Handbook of Market Research. https://doi.org/10.1007/978-3-319-05542-8.
Siamagka, Nikoletta-Theofania ;, George; Christodoulides, and Nina Michaelidou. 2015. “The Impact of Comparative Affective States on Online Brand Perceptions: A Five-Country Study.” International Marketing Review 34 (1): 1–5.
Tirtayasa, Satria, Anggita Putri Lubis, and Hazmanan Khair. 2021. “Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk Dan Kepercayaan Terhadap Kepuasan Konsumen.” Jurnal Inspirasi Bisnis Dan Manajemen 5 (1): 67–86.
Vojvodic, Katija, and Matea Matic. 2013. Challenges of E-Retailing: Impulsive Buying Behaviour. International Business and Management. Vol. 29. Emerald Group Publishing Limited. https://doi.org/10.1108/S1876-066X(2013)0000029013.
Xu, Haiqin, Kem Z.K. Zhang, and Sesia J. Zhao. 2020. “A Dual Systems Model of Online Impulse Buying.” Industrial Management and Data Systems 120 (5): 845–61. https://doi.org/10.1108/IMDS-04-2019-0214.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the proceeding right of first publication and this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the works authorship and initial publication in this proceeding .
All articles in this proceeding may be disseminated by listing valid sources and the title of the article should not be omitted. The content of the article is liable to the author.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceeding 's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this proceeding .
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
In the dissemination of articles by the author must declare the Proceedings of International Conference on Finance Economics and Business (ICOFEB) as the first party to publish the article.
