THE INFLUENCE OF PERCEIVED EASE OF USE DIMENSIONS ON INTENTION TO USE THE SHOPEE E-COMMERCE APPLICATION
DOI:
https://doi.org/10.29103/icofeb.v2i-.1080Keywords:
Intention To Use, Enjoyment, Customization, Mobility, Rapidly, Trust.Abstract
This study aims to examine the influence of the perceived ease of use dimensions, which consist of enjoyment, customization, mobility, rapidly, and trust, on the intention to use the Shopee e-commerce application. This research utilizes primary data obtained by distributing questionnaires to 154 respondents selected using purposive sampling method. The data analysis method employed is multiple linear regression with the assistance of SPSS version 22. To test the validity of the data, the researcher used Confirmatory Factor Analysis (CFA) and to test the hypotheses, multiple linear regression analysis was used. The results of this study indicate that enjoyment, customization, rapidly and trust has a significant effect on intention to use the Shopee e-commerce application but mobility has an insignificant effect on intention using the e-commerce Shopee application.
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