DOMESTIC TOURIST PERCEPTIONS OF LOCAL FOOD IN PAYAKUMBUH CITY

Authors

  • Verinita Universitas Andalas
  • Bima Sakti Universitas Andalas

Keywords:

Food Authenticity, Tourist Satisfaction, Revisit Intention

Abstract

This research aims to assess domestic tourists' perceptions of local in Payakumbuh food. The research method uses descriptive analysis by measuring each variable using a frequency distribution. The sampling technique was purposive sampling, with the criteria of having visited Payakumbuh City at least 2 times, being over 17 years old, and having tried local Payakumbuh City such as Rendang and other types of traditional food. The sample used in the research was 165 respondents. The research results show that the authenticity of Payakumbuh City food such as Rendang is perceived by domestic tourists as local food made using original regional recipes and ingredients. The tourist satisfaction variable is perceived by domestic tourists as tourist satisfaction when trying local Payakumbuh City food such as Rendang. Furthermore, the revisit intention variable is perceived by domestic tourists as the intention to visit again after trying local Payakumbuh City food.

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Published

2025-12-31 — Updated on 2025-12-31

Versions

Issue

Vol. 3 No. 1 (2025): 4th International Conference on Finance Economics and Business (ICOFEB)

Section

Articles

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