MODEL OF TOURIST SATISFACTION IN VISITING MANGROVE TOURISM OBJECTS

Abstract

This study aims to analyze the effect of tourist attraction, accessibility, facilities, and environment on tourist satisfaction at the Kertomulyo Beach Mangrove Tourism Object in Pati Regency. This study uses a quantitative approach with a questionnaire as data collection material. The sample taken was 339 tourist respondents who visited the Kertomulyo Beach mangrove tourist attraction. Sampling technique using Non- non-probability Sampling with Purposive Sampling method. The results of this study indicate that partially the variables of tourist attraction, accessibility, facilities, and environment have a positive and significant effect on tourist satisfaction at the Kertomulyo Beach mangrove tourist attraction in Pati Regency.