SHARING TOUR TRAVEL EXPERIENCES ON SOCIAL MEDIA AT TOURIST DESTINATIONS

Abstract

This research aims to determine how travel experiences are shared via social media in Aceh, with a focus on the influence of perceived enjoyment, altruistic motivation, personal satisfaction, and self-actualization. 108 social media users were identified as the study population through the use of purposive sampling techniques. Multiple linear regression analysis was used in this research data analysis using SPSS software. Research findings show that decisions regarding different tourist travel experiences in Aceh are significantly influenced by altruistic motivation, perceived enjoyment, personal satisfaction, and self-actualization. It is hoped that the findings of this research will provide policymakers with information that they can use to improve Aceh's tourism sector.