ANALISIS HYBRID DECISION SUPPORT SYSTEM DALAM PEMILIHAN LOKASI USAHA (STUDI KASUS: KOTA IDI RAYEUK KABUPATEN ACEH TIMUR)

Authors

  • Husnal Almaiyah
  • Munirul Ula
  • Sujacka Retno

Keywords:

Keywords: Hybrid DSS, AHP, TOPSIS, Business Location Selection, Decision Support System.

Abstract

Abstract

Choosing the right business location is one of the crucial factors that can influence the success of a business.

In this research, a Hybrid Decision Support System (DSS) analysis was carried out for business location

selection using the Analytical Hierarchy Process (AHP) method and Technique for Order Preference by

Similarity to Ideal Solution (TOPSIS). The criteria used in selecting this location include rental price, shop

equipment, parking space, number of businesses around the location, target market, security, crowd level,

and distance of the location to the city center. This research examines three alternative locations, namely

Kampung Jawa, Keude Blang, and Tanah Anou. The analysis results show that Tanah Anou has the highest

score in the ranking, making it the most ideal location choice based on predetermined criteria. Thus, the use

of the AHP and TOPSIS methods in this DSS has proven to be effective in assisting decision making in

selecting business locations.

Published

2024-11-25