ANALISIS HYBRID DECISION SUPPORT SYSTEM DALAM PEMILIHAN LOKASI USAHA (STUDI KASUS: KOTA IDI RAYEUK KABUPATEN ACEH TIMUR)
Keywords:
Keywords: Hybrid DSS, AHP, TOPSIS, Business Location Selection, Decision Support System.Abstract
Abstract
Choosing the right business location is one of the crucial factors that can influence the success of a business.
In this research, a Hybrid Decision Support System (DSS) analysis was carried out for business location
selection using the Analytical Hierarchy Process (AHP) method and Technique for Order Preference by
Similarity to Ideal Solution (TOPSIS). The criteria used in selecting this location include rental price, shop
equipment, parking space, number of businesses around the location, target market, security, crowd level,
and distance of the location to the city center. This research examines three alternative locations, namely
Kampung Jawa, Keude Blang, and Tanah Anou. The analysis results show that Tanah Anou has the highest
score in the ranking, making it the most ideal location choice based on predetermined criteria. Thus, the use
of the AHP and TOPSIS methods in this DSS has proven to be effective in assisting decision making in
selecting business locations.
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