Start Up Entrepreneurship Millennials in Lhokseumawe City 2022

Authors

  • Kamaruddin Hasan Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • M. Nazaruddin Department of Sociology Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • Muchlis Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • Jufridar Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • Regina Keumala Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • R. Maruli Aftah Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh
  • Elga HL Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Malikussaleh

DOI:

https://doi.org/10.29103/icospolhum.v3i.150

Keywords:

Bussiness Start Up, Enterpreneurship, Millenials, Lhokseumawe City

Abstract

Religion Building a startup business doesn't need to wait for old age, if you can be successful at a young age why should it be postponed. Optimism in utilizing digital technology to become digital talent Startup Entrepreneurs. Digital Entrepreneurship provides knowledge and skills to millennials to be able to start, manage, develop businesses by utilizing digital media. Choosing to become a startup entrepreneur in the digital era is the right choice and solution. Becoming an entrepreneur can enrich experience and knowledge. Millennials need to understand, run, develop startup businesses so they can minimize business failures, are willing to take risks to be more successful. There's no need to hesitate to start a business in this era of digital technology convenience. In today's digital era, entrepreneurs must take advantage of technological sophistication to develop their business. Technology is an alternative as a battering ram for success in millennial businesses. Every minute a new digital startup appears with almost the same features as one another. So it takes skills, innovation, creative ideas, courage and creativity that millennials tend to believe can be applied. Millennials need to have mental attitude readiness, knowledge readiness, skills and resource readiness. Competition in the world of work today is an imbalance between limited job opportunities and job seekers, causing unemployment. Including higher education graduates today, there are more job seekers than graduates who open employment opportunities. The impact that causes high job seekers is suspected because many tertiary institutions implement a system to prepare students to graduate quickly and get jobs instead of making them creative and able to open new jobs. Data from BPS 2022, the Lhokseumawe City Open Unemployment Rate (TPT) reached 10,804 people, dominated by Public High School (SMA) 3,532 people, Vocational High School (SMA) 2,153 people, Elementary School graduates 1019 people, Diploma one to three 671 people and finally from University graduates reached 1,422 souls. The percentage of open unemployment to the total workforce in 2019 reached 11.06 percent, 11.99 percent in 2020, and in 2021 it reached 11.16 percent. This community service activity is to encourage, educating millennials in Lhokseumawe City to have an entrepreneurial spirit, create, survive and develop business startups. Success at a young age, smart looking for opportunities and hard work. Millennial involvement in the startup business world is expected to make a positive contribution to economic development. Apart from supporting it in terms of income, it has also created new jobs by reducing the unemployment rate. The involvement of all related institutions to be able to move together in the development of millennial business start-ups in the city of Lhokseumawe.

Downloads

Published

2023-01-08