Political Marketing Of The Victory Of Suadi YahyaYusuf Muhammad In The 2017 Regional Head Election In Lhokseumawe City


  • Teuku Muzaffarsyah Universitas Malikussaleh
  • Rasyidin Universitas Malikussaleh
  • Bobby Rahman Universitas Malikussaleh
  • Eny Dameria Universitas Malikussaleh
  • Rizki Rahmatullah Universitas Malikussaleh
  • Khaira Amalia Universitas Malikussaleh




political marketing, strategy, pilkada, lhokseumawe city


One part of political communication is political marketing where the "community" market is used as an object in
political marketing. Several kinds of political marketing patterns were carried out by Mayor pair Suaidi Yahya
and Yusuf Muhammad to gain victory in the 2017 Pilkada, including Suaidi Yahya-Yusuf Muhammad
continuing to use the remaining time of the campaign period to raise mass. One way is to carry out a house-tohouse campaign (door to door). The stages of the method in this research used a qualitative approach, namely
collecting data through observation or direct observation and conducting interviews with informants who knew
about the object of the research so that they would obtain valid or accurate data related to political marketing in
the victory of the pair Suaidi Yahya and Yusuf Muhammad who were able to win political constellation in the
2017 Pilkada in Lhokseumawe City. The results of the study concluded that the victory in the 2017 Pilkada
constellation in Lhokseumawe City was inseparable from the role of the party which involved various elements
where the method used was direct selling with various forms of activities such as preaching, social services and
visiting Islamic boarding schools. Beside that, the role of the KPA (Aceh Transition Committee) in the past was
called GAM also had a big contribution, namely the political machine of the strong Aceh party down to the
grassroots became a superior force because KPA and the Aceh Party had naturally strong negativity and KPA's
superior loyalty became one of a factor in the winning of the Aceh Party Candidate Pair in the 2017 Pilkada.