The Effect of Marketing Mix 7Ps on Millenial Tourists Satisfaction
DOI:
https://doi.org/10.29103/icospolhum.v3i.258Keywords:
marketing mix 7ps, destination, satisfactionAbstract
This study aims to determine the effect of marketing mix 7Ps on millenial tourist satisfaction in tourism destination Middle Aceh. The tourism destination such as Lake Lut Tawar is the latest destination in Takengon Aceh, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 100 tourists participated in the study. The data were collected by using questionnaires distributed directly to tourists visiting the tourism destinations by using accidental sampling. The multiple regression method was used to analyse data The findings found that the positive relationship of seven marketing mix elements with millenial tourists satisfaction in Lake Lut Tawar of Aceh. The most dominant Place factor affects the tourists satisfaction.
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