Analysis Of Organizational Communication In Student Organizations Of Malikussaleh University In 2023

Abstract

Communication in the context of student organizations is a key element in ensuring the success and effectiveness of student activities at Malikussaleh University. Student organizations play an important role in shaping campus culture, facilitating member participation, and creating strong social networks. This research aims to understand the role and dynamics of communication in student organizations at Malikussaleh University. Specific objectives are to identify effective communication practices, identify challenges faced in student organization communication, and identify the implications of the research results for the improvement of communication practices. The research method used was a qualitative approach. Data were collected through semi-structured interviews with members of student organizations, analysis of internal organizational documents, and participatory observation in organizational meetings and activities. The data were analyzed using thematic analysis method. The results revealed that communication in student organizations plays an important role in shaping organizational culture, facilitating coordination of activities, and increasing member participation. However, communication challenges include complex coordination, the need for effective communication between diverse members, and a better understanding of the role of communication. In the context of student organizations at Malikussaleh University, communication plays a vital role in organizational success. This study highlights the importance of understanding the dynamics of communication in student organizations and offers insights that can help improve the effectiveness of communication and the quality of experience of organizational members. The implications of this study can help student organizations in similar universities and institutions to design more effective communication practices.