Analysis of Z Generation Group Communication Dynamics in the Digital Era
DOI:
https://doi.org/10.29103/icospolhum.v4i.389Keywords:
Communication Dynamics, Group Communication, Generation Z, Digital EraAbstract
The communication dynamics of Generation Z groups continue to develop along with changes in technology and social dynamics. Studying how they communicate helps us understand how digital technology influences their social and cultural interactions. This research aims to analyze the communication dynamics of the Generation Z group in the digital era. Generation Z consists of individuals born between the mid-1990s and early 2010s, growing up in a highly digital environment. This study explains how digital technology influences communication patterns, including social media, instant messaging, and other online platforms, in shaping Gen Z's identity and social interactions. The research results show that Generation Z has unique communication characteristics, such as a preference for written communication. Creating digital content creatively and a tendency to participate in social movements and online activism. In the digital era, Generation Z's communication dynamics are becoming increasingly complex, affecting relationships, culture, and politics. This study provides important insights into the role of technology in shaping adolescent communication in the digital era.
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Copyright (c) 2024 Ulfa Musfirah, Hanisa Larasakti , Hairunnisa Putri Aurora Nst, Nurul Tazkiyah
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