Crafting Identities: Instagram's Role in Self-Representation among Sociology Students at Malikussaleh University with Dual Accounts
DOI:
https://doi.org/10.29103/icospolhum.v4i.391Keywords:
Representation, Image, StudentAbstract
This study examines social media Instagram as a student self-representation tool. This study focuses on images displayed by students of the Sociology study program, Faculty of Social Sciences and Political Science, Universitas Malikussaleh on Instagram accounts. The theoretical perspective used in this study is a process in which (meanings) are produced using the (language) proposed by Stuart Hall. The method used in this study is a qualitative research method with descriptive analysis through observation, interviews, and documentation to describe and obtain information that students do to represent themselves through Instagram social media. The findings from this study indicate that students use two Instagram accounts to express themselves differently and show a different side of themselves. The images on the two Instagram accounts can vary depending on the purpose and context they want to convey. The images built by students on two Instagram accounts are intellectual, self-image through photography, motivator images, and fashion and lifestyle images. Self-representation of students on two Instagram accounts is a way for students to present or express themselves to other Instagram users through photos, videos, captions, profile descriptions, and posts that reflect their interests, personalities, and daily life activities. The forms of self-representation on Instagram are representation of self-image on social media, representation of students with natural scenery themes through photography, representation of active students outside of academics, representation of students active in campus activities, and representation of inspiring students on social media.
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