Marketing Communication Strategy PT. Partner Energy Company in Distribution of Subsidized Gas to Poor Communities
DOI:
https://doi.org/10.29103/icospolhum.v4i.403Keywords:
Marketing communication strategy, PT. Mitra Energy Company, subsidized gas distribution, and the poorAbstract
Communication strategies are currently widely implemented by every company. One company that uses a communication strategy to consumers is PT. Partner Energy Company. PT. Mitra Energy Company is a company engaged in the gas industry, especially subsidized 3 Kg gas. The aim of this research is to find out the marketing communication strategy of PT. Mitra Energy Company in distributing 3 Kg subsidized gas to the poor and to find out the obstacles faced by PT. Partner Energy Company in implementing marketing communication strategies. The research method used is a qualitative method. The results of the research show that the marketing communication strategy of PT. Mitra Energy Company in the distribution of subsidized gas, namely by utilizing the use of promotions and direct sales. The company's duty is to channel or distribute gas to the 3 Kg gas base, not to the public, the public cannot make purchases at this company. However, PT. Mitra Energy Company has carried out the work that is their responsibility so that they believe that the distribution of subsidized gas has gone well and is right on target, namely aimed at the poor. The obstacles faced in the marketing communication strategy are that there are consumers who cannot use technology and the company does not have social media or a website.
References
Cangara, Hafied. Perencanaan dan Strategi Komunikasi. Jakarta: Raja Grafindo Persada, 2013.
Echols, Jhon M, & Hassan Shadily. Kamus Inggris-Indonesia. Jakarta: PT. Gramedia Pustaka Utama, 2014.
Effendy, Onong Uchjana. Ilmu Komunikasi Teori dan Praktek. Bandung: PT. Remaja Rosdakarya, 2015.
Fathoni, M. Jauhar. “Pengolahan Citra untuk Mengidentifikasi Kualitas Fisik Tabung LPG (Liquified Petroleum Gas) Ukuran 3 Kg berbasis Bentuk”. Skripsi: Universitas Muhammadiyah Gresik, 2013.
Mas, Sitti Roskina & Ikhfan Haris. Komunikasi dalam Organisasi (Teori dan Aplikasi). Gorontalo: Universitas Gorontalo Press, 2020.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya, 2017.
Panuju, Redi. Pengantar Studi Olmu Komunikasi: Komunikasi sebagai kegiatan Komunikasi sebagai Ilmu. Jakarta: Prenamedia Groop, 2018.
Rabbani, Didin Burhanuddin Rabanni, dkk. Komunikasi Pemasaran. Padang: PT. Global Eksekutif Teknologi, 2022.
Silvia, Irene & Prabudi Darus. Strategi Komunikasi Pemasaran. Surabaya: Scopindo, 2021.
Sugiyono, & Puji Lestari. Metode Penelitian Komunikasi (Kuantitatif, Kualitatif dan Cara Mudah Menulis Artikel pada Jurnal Internasional), Bandung: Alfabeta, 2021.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Ikram Ikram , Kamaruddin Hasan , Mukhlis Mukhlis , M. Ali
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain the copyright and grant the proceeding the right of first publication. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the Creative Commons Attribution-ShareAlike 4.0 that allows others to share work with an acknowledgement of the works authorship and initial publication in this proceeding.
All articles in this proceeding may be disseminated by listing valid sources, and the article's title should not be omitted. The content of the article is liable to the author.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceeding's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this prodeeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work.
In the dissemination of articles, the author must declare the Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM) as the first party to publish the article.