Analysis of Political Communication on The Role of Social Media Towards the 2024 General Election

Authors

  • Nurhayati Sinaga Student of Communication Science Fisipol Unimal
  • Kamaruddin Hasan Student of Communication Science Fisipol Unimal
  • Meera Nacia Student of Communication Science Fisipol Unimal
  • Rina Aklima Student of Communication Science Fisipol Unimal
  • Misbahul Jannah Student of Communication Science Fisipol Unimal

Keywords:

Political Communication, The role of social media, and momentum ahead of the 2024 General Election

Abstract

This research was conducted to analyze the role of social media that discusses political communication towards the 2024 election. Political communication towards elections with social media is one of the channels of political communication to reach voters, especially the public. Much research contributes to digital campaigns, but it remains unclear how candidates use social media platforms as a form of digital campaigning during elections. This research will focus on discussing the role of social media ahead of the Presidential election in Indonesia in 2024 and the political strategies used by each candidate. Through four social media platforms Facebook, Tiktok, Twitter, and Instagram. This research will also examine the issues, conflicts and obstacles discussed in the four media platforms we have mentioned earlier. This research uses a qualitative approach and the data is analyzed using qualitative methods. A qualitative approach is used to analyze data obtained from various social media and other reliable sources. With the existence of social media, various news has been prepared as an official source in disseminating programs and ideas to voters through available social media platforms. In this analysis we will examine whether social media has a big influence if hoaxes or news that spread can influence people to remain committed to their choices or even believe in what is seen on social media. The results of this study will provide ideas or memories about the journey to the General Election and the results of this study will also include various moments that often occur on social media ahead of the 2024 election. That way, this research contributes to telling or giving a better understanding in social media.

References

A. Munardin Hadma and J. Dwi Anggoro, “Political communication in the age of social media,” COMMICAST, vol. 3, no. 1, pp. 1–7, Nov. 2021, doi: 10.12928/commicast.v3i1.5114.

“Potential Indonesian Presidential Candidates Have Yet Discussed Vision and Mission on Social Media - Universitas Gadjah Mada.” Accessed: Dec. 20, 2023. [Online]. Available: https://ugm.ac.id/en/news/potential-indonesian-presidential-candidates-have-yet-discussed-vision-and-mission-on-social-media/

“Campaign Fund Reports for Presidential and Vice Presidential Candidates Do Not Match Reality - Kompas.id.” Accessed: Dec. 20, 2023. [Online]. Available: https://www.kompas.id/baca/english/2023/12/20/en-laporan-dana-kampanye-capres-cawapres-belum-sesuai-realitas?open_from=English_Page

I. Okonkwo and H. A. Awad, “The Role of Social Media in Enhancing Communication and Collaboration in Business,” Journal of Digital Marketing and Communication, vol. 3, no. 1, pp. 19–27, May 2023, doi: 10.53623/jdmc.v3i1.247.

A. Primadi, D. Efendi, and S. Sahirin, “Peran Pemilih Pemula Dalam Pengawasan Pemilu Partisipatif,” Journal of Political Issues, vol. 1, no. 1, pp. 63–73, Jul. 2019, doi: 10.33019/jpi.v1i1.7.

“Saat Marshel Widianto bilang bahwa Pak Prabowo adalah capres yang pali... | prabowo tanya apa itu gemoy | TikTok.” Accessed: Dec. 20, 2023. [Online]. Available: https://www.tiktok.com/@dekade_08/video/7295069520379514130

“Anies dinilai ingkar janji terkait Pergub Penggusuran - ANTARA News.” Accessed: Dec. 20, 2023. [Online]. Available: https://m.antaranews.com/amp/berita/3054097/anies-dinilai-ingkar-janji-terkait-pergub-penggusuran.

Downloads

Published

2024-01-31

Issue

Vol. 4 (2024): Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain the copyright and grant the proceeding the right of first publication. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the Creative Commons Attribution-ShareAlike 4.0 that allows others to share work with an acknowledgement of the works authorship and initial publication in this proceeding.

All articles in this proceeding may be disseminated by listing valid sources, and the article's title should not be omitted. The content of the article is liable to the author.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceeding's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this prodeeding.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work.

In the dissemination of articles, the author must declare the Proceedings of  International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM) as the first party to publish the article.