The Influence Of The Attractiveness Of Women Legislator Candidates On The Cognitive Attitudes Of New Voters

Authors

  • Ainol Mardhiah Department of Communication Science, Faculty of Social Science and Political Science, Universitas Malikussaleh
  • Cindenia Puspasari Department of Communication Science, Faculty of Social Science and Political Science, Universitas Malikussaleh
  • Anismar Department of Communication Science, Faculty of Social Science and Political Science, Universitas Malikussaleh

DOI:

https://doi.org/10.29103/icospolhum.v3i.57

Keywords:

Aceh, Cognitive Attitudes, New Voter, Attractiveness, Women Legislator Candidates

Abstract

Attractiveness is one of the indicators of the credibility of a communicator in conveying his messages to the communicant. A Women legislator candidate will be able to persuade new voters when they have this appeal. This attraction is in the form of closeness, familiarity, openness, and having a common view on politics. This research was conducted with a descriptive quantitative approach. The population was 13181 people and the sample was 388 respondents. The results of the statistical test found that the Variable attractiveness of the legislator candidate (X) influenced cognitive attitudes in new voters (Y) by 52.2%.

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Published

2022-12-21

Issue

Vol. 3 (2022): Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM)

Section

Articles

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Copyright (c) 2022 Ainol Mardhiah, Cindenia Puspasari, Anismar

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