Digital Marketing Strategies by Utilizing Google Trend Data Analysis on Increasing the Income of Micro, Small and Medium Enterprises (MSMEs) in Sawang, Aceh Utara

Authors

  • Nanda Ameliany Universitas Malikussaleh
  • Nursakinah Ritonga Universitas Malikussaleh
  • Muchlis Muchlis Universitas Malikussaleh
  • Dedi Feriadi Dedi Feriadi Universitas Malikussaleh
  • Jamiati KN5 Universitas Malikussaleh

DOI:

https://doi.org/10.29103/micoms.v4i.960

Abstract

This research is motivated by the importance of optimizing digital marketing strategies for MSMEs in the digital era, especially in Sawang District, North Aceh. By utilizing Google Trends as a data analysis tool, the research aims to optimize digital[1]based marketing strategies for MSMEs in the region. The research method includes three main stages: 1) Data collection through surveys and short interviews with MSME players and data retrieval from Google Trends; 2) Data analysis using statistical techniques using population and sample size; 3) Development and implementation of digital marketing strategies based on the analysis results. The targeted outputs include an effective digital marketing strategy model for MSMEs, scientific publications, and improved digital marketing skills of MSME players. This research is at Technology Readiness Level (TKT) 6, where the model or design has been tested in a relevant environment. In this context, the developed digital marketing strategy will be tested and implemented on several MSMEs in Sawang Sub-district as samples, to validate its effectiveness and readiness for implementation on a wider scale.

Keywords: Data analysis, Google Trends, Digital marketing strategy, MSMEs

References

Hidayat, A., Wijaya, T., & Ishak, A. (2021). Analisis sentimen konsumen menggunakan Google Trends untuk pengembangan strategi pemasaran digital UMKM. Jurnal Manajemen dan Kewirausahaan, 23(1), 26-38.

Nugroho, M. A., Susilo, A. Z., Fajar, M. A., & Rahmawati, D. (2022). Adopsi teknologi digital pada UMKM pasca pandemi: Tantangan dan strategi. Jurnal Ekonomi dan Pembangunan Indonesia, 22(2), 167-184.

Purwana, D., Rahmi, R., & Aditya, S. (2020). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani, 1(1), 1-17.

Rahadi, D. R., & Susilowati, E. (2023). Strategi pemasaran digital untuk UMKM: Studi kasus di Kota Bandung. Jurnal Riset Manajemen dan Bisnis, 8(1), 45-62.

Setiawan, B., Puspitasari, N., & Manurung, E. T. (2022). Implementasi Google Trends dalam pengembangan strategi content marketing UMKM. Jurnal Sistem Informasi, 18(2), 85-96.

Tayibnapis, A. Z., Wuryaningsih, L. E., & Gora, R. (2021). Transformasi digital UMKM dalam meningkatkan daya saing di era Revolusi Industri 4.0. Jurnal Ekonomi dan Bisnis, 24(1), 65- 86.

Utomo, Y., Priyanto, S. H., & Suharti, L. (2021). Faktor-faktor yang mempengaruhi adopsi teknologi digital pada UMKM: Sebuah tinjauan sistematis. Jurnal Manajemen Teknologi, 20(1), 79- 103.

Hidayat, A., Wijaya, T., & Ishak, A. (2021). Analisis sentimen konsumen menggunakan Google Trends untuk pengembangan strategi pemasaran digital UMKM. Jurnal Manajemen dan Kewirausahaan, 23(1), 26-38.

Nugroho, M. A., Susilo, A. Z., Fajar, M. A., & Rahmawati, D. (2022). Adopsi teknologi digital pada UMKM pasca pandemi: Tantangan dan strategi. Jurnal Ekonomi dan Pembangunan Indonesia, 22(2), 167-184.

Purwana, D., Rahmi, R., & Aditya, S. (2020). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani, 1(1), 1-17.

Rahadi, D. R., & Susilowati, E. (2023). Strategi pemasaran digital untuk UMKM: Studi kasus di Kota Bandung. Jurnal Riset Manajemen dan Bisnis, 8(1), 45-62.

Setiawan, B., Puspitasari, N., & Manurung, E. T. (2022). Implementasi Google Trends dalam pengembangan strategi content marketing UMKM. Jurnal Sistem Informasi, 18(2), 85-96.

Tayibnapis, A. Z., Wuryaningsih, L. E., & Gora, R. (2021). Transformasi digital UMKM dalam meningkatkan daya saing di era Revolusi Industri 4.0. Jurnal Ekonomi dan Bisnis, 24(1), 65- 86.

Utomo, Y., Priyanto, S. H., & Suharti, L. (2021). Faktor-faktor yang mempengaruhi adopsi teknologi digital pada UMKM: Sebuah tinjauan sistematis. Jurnal Manajemen Teknologi, 20(1), 79- 103.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches(4th ed.). Thousand Oaks, CA: SAGE Publications.

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). Bandung: PT Remaja Rosdakarya.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabet

Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing: Strategy, Implementation and Practice (8th ed.). Pearson.

Creswell, J. W., & Creswell, J. D. (2023). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (6th ed.). SAGE Publications.

Kumar, R. (2023). Research Methodology: A Step-by-Step Guide for Beginners (6th ed.). SAGE Publications.

Sekaran, U., & Bougie, R. (2022). Research Methods for Business: A Skill Building Approach (9th ed.). Wiley.

Yin, R. K. (2023). Case Study Research and Applications: Design and Methods (7th ed.). SAGE Publications.

Bryman, A. (2024). Social Research Methods (6th ed.). Oxford University Press.

Creswell, J. W., & Creswell, J. D. (2023). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (6th ed.). SAGE Publications.

Kumar, R. (2023). Research Methodology: A Step-by-Step Guide for Beginners (6th ed.). SAGE Publications.

Neuman, W. L. (2024). Social Research Methods: Qualitative and Quantitative Approaches (9th ed.). Pearson.

Saunders, M., Lewis, P., & Thornhill, A. (2023). Research Methods for Business Students (9th ed.). Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (3rd ed.). Alfabeta.

Kurdi, S. M. (2018). Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Koperasi Jasa Keuangan Syariah di Kabupaten Kendal . BISE: Jurnal Pendidikan Bisnis dan Ekonomi.

Riyanto, A. D. (2014). PEMANFAATAN GOOGLE TRENDS DALAM PENENTUAN KATA KUNCI SEBUAH PRODUK UNTUK MENINGKATKANDAYA SAING PELAKU BISNIS DI DUNIA INTERNET . Seminar Nasional Informatika 2014 (semnasIF 2014).

Downloads

Published

2024-12-18

Issue

Vol. 4 (2024): Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS)

Section

Articles

License

Copyright (c) 2024 Nanda Ameliany, Nursakinah Ritonga, Muchlis Muchlis, Dedi Feriadi Dedi Feriadi, Jamiati KN5

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT NOTICE

Authors retain copyright and grant the journal right of first publication and this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

All articles in this journal may be disseminated by listing valid sources and the title of the article should not be omitted. The content of the article is liable to the author.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

In the dissemination of articles, the author must declare https://proceedings.unimal.ac.id/micoms/index as the first party to publish the article.