LEGAL PROTECTION FOR CONSUMERS IN ONLINE BUYING AND BUYING TRANSACTIONS OF GOODS THAT ARE NOT IN ACCORDANCE WITH THOSE OFFERED THROUGH THE LAZADA APPLICATION REVIEWED FROM AN ISLAMIC LEGAL PERSPECTIVE

Abstract

Consumer protection refers to the various measures put in place to ensure that consumers are provided with legal certainty and safeguarded from potential harm. In the context of Indonesia, consumer protection specifically pertains to online buying and selling transactions conducted through the Lazada application. These transactions involve goods that do not align with what is advertised on the platform, and are governed by the provisions outlined in Article 9 of Law Number 19 of 2016 concerning Information and Electronic Transactions. The objective of this study is to examine how consumer protection measures can be applied within the framework of Islamic law to address the issue of inappropriate goods being sold on the Lazada application. Additionally, the research aims to identify the factors contributing to consumer protection concerns in this context, as well as explore the various efforts undertaken to protect consumers when making purchases through the Lazada application. To achieve these goals, a qualitative research approach will be adopted, employing a descriptive analytical methodology and utilizing primary legal, secondary legal, and tertiary legal data sources.The findings of this study suggest that the level of consumer protection offered in online transactions for buying and selling goods through the Lazada application does not align with Islamic legal principles. Specifically, it fails to adequately consider the seller's credibility, the quality of the goods being sold, and the overall permissibility of the transaction according to Islamic law, unless there is a specific prohibition. This lack of attention to these factors can potentially expose consumers to misleading information and harm. Additionally, there are several factors and challenges that hinder the protection of consumers when using the Lazada application for shopping. These include difficulties in comparing products, navigating the shopping process, and locating specific items. Ultimately, customer complaints play a significant role in expressing dissatisfaction with the goods or services provided by the company and may cause customers to perceive online shopping on the Lazada application as ineffective.